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GlaxoSmithKline chooses Indeprod to organise key corporate event
Chilton, Aylesbury UK, 23 August 2007
GlaxoSmithKline Nutritional Healthcare has selected Indeprod to organise its 2008 corporate briefing events for internal and external customers. In a radical new development, these events have been designed to provide the same brand experiences to both internal and external audiences.
The first session, on 18 - 20 September 2007, will be attended by GSK personnel, who will learn the company's plans for its brands and products during 2008. This will be followed by a ten-week series of presentations to GSK's customers.
Conceived by Indeprod's new creative director, Jan Obara, the events will feature a main plenary area from which tunnels will lead to specific brand zones. Each zone will reflect the character of the brand, bringing concepts and imagery from above-the-line to life.
Commenting on the forthcoming series of events, GSK's Commercial Planning Controller, Rachel Longhurst, said: 'This is a key event in GSK's calendar and we have put together an ambitious programme. We would not have entrusted its production and delivery to anyone other than Indeprod, with whom we have a long heritage of working.'
Contact
Richard Skeels, The Indeprod People Company Limited.
richard.skeels@indeprod.com
01844 203500
www.indeprod.com
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About Indeprod
Indeprod is a full service corporate communications agency which enables companies to communicate and engage with their employees, dealers, prospects and customers to motivate, educate, reward, entertain and stimulate.
For further press information, please contact:
Christine Kane, Campaign PR
020 8748 8772 or christine.kane@campaignpr.com
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